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‘IndiGo’ing places at lower prices

india Updated: Nov 10, 2011 02:37 IST
HT Correspondent

It may be the newest kid on the block, but IndiGo has taken the Indian airline industry by storm. Established in 2006, it has taken off in a big way, becoming a big name in the low-cost carrier market in no time.

No wonder then, IndiGo emerges as the best low-cost carrier in the HT-MaRS airline survey 2011.

The success story of low-cost carriers is linked to the growth of India’s small towns and IndiGo has thrived on this.

“The in-flight snacks are one of the best and since I am a frequent flier, the airline ground staff at Guwahati are extra friendly and helpful,” said Patricia Mukhim, 53, editor of The Shillong Times.

Offering routes between cities which were hitherto unconnected, IndiGo has scored high satisfaction ratings in Kolkata, Hyderabad, Ahmedabad and Lucknow.

These carriers have also encouraged people to switch to air travel. In a price-sensitive market like India, IndiGo scores a hit by offering cheaper deals. “If you buy a ticket 15-20 days in advance, you can get it cheaper than other airlines. IndiGo offers good connectivity to locations via Delhi or Kolkata,” said Dr Amulya Kumar Singh, an orthopedic from Patna.

Passengers all across India rave about IndiGo’s on-time performance, the highest amongst all airlines at 92.4%. Pallavi Singh, a marketing consultant, says: “They are always on time and often before time, which is remarkable.” Singh concurs, calling punctuality the ‘hallmark’ of the airline. “Recently, I travelled to Pune and the flight reached before time,” he adds.

The turn-around time for an IndiGo flight is less than 30 minutes, a hard feat to match. Though there are no complimentary meals on this no-frills airline, the service and performance matches the best.

The IndiGo formula seems to be working its magic, as it is the only profitable airline this year. While veterans like Kingfisher and Jet languish in losses, IndiGo has posted a profit of R650 cr for the financial year 2010-11.

So look out, big boys, the competition has arrived.

(With inputs from Rahul Karmakar in Guwahati)