TOUTED AS the biggest film of the year, Kabhi Alvida Na Kehna had everything going for it. All the top Bollywood stars were part of it from Big B to Small B, the director Karan Johar’s earlier two ventures had hit the bulls eye and icing on the cake was four-five star reviews.
But the movie failed to strike a chord with the Indian viewers who thought the plot was too western. The thumbs down to the movie was visible in the collections from day two.
The movie opened to record first-day collections in the City, earning around Rs 9 lakh with a record 370 shows in the first week itself. But the twist in the tale was there for all from day two.
Film distributor Chandulal Goyal told Hindustan Times that the movie was released on 15 screens in Indore including four multiplexes and three single screen theatres. With the new multiplex Mangal Adlabs opening the total number of shows witnessed a new high as did the first day box office collections.
According to Goyal, it was the lavish publicity and expectations from Karan Johar’s huge cast that the movie drew audiences on first day. Inox, PVR, Mangal Adlabs, Velocity, Regal, Manmandir and Kastur earned 100% collections on the opening day.
Before this Krissh had gained 100% collections on the first day but it touched Rs 8 lakh mark due to less number of screens.
The collections however began falling after the first day and amounted to only Rs 45 lakh (which Krissh had earned with comparatively less number of shows). The collections on second and third day were around 70% (overall) in the multiplexes and single screen theatres getting worse by the end of the week.
Despite being rejected by the large-scale audiences, the movie definitely made record in one respect. It was the first movie to have 77 shows each in the first week in all four multiplexes. The collections in Inox were Rs 10.32 lakh and in PVR it was Rs 9.24 lakh for the first week. Mangal Adlabs raked in Rs 8.72 lakh at the end of first week while Velocity gained Rs 7.45 lakh.
The box office collection in Regal was around Rs 2.70 lakh. In case of Manmandir and Kastur the collections went little above Rs 6 lakh for first week run. The total second week collections dropped dramatically and could barely cross Rs 10 lakh.
The film did a total business of Rs 72 lakh in the CI circuit. The trade experts commented that the movie could do lot better with so many screenings and large number of prints. Previous hits like Fanaa, Krissh and Phir Hera Pheri were successful with lesser number of theatres and prints.
The film may have had record collection overseas but the Indoreans definitely expected an Indian film from Karan Johar.