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INK to conduct conference on innovation, creativity

If you're looking for some intellectual stimulation, make your way to the Godrej India Culture Lab in Vikhroli (East) on Friday for a first-of-its-kind popup INK talk.

india Updated: Jul 03, 2013 09:08 IST
Humaira Ansari

If you're looking for some intellectual stimulation, make your way to the Godrej India Culture Lab in Vikhroli (East) on Friday for a first-of-its-kind popup INK talk.

The INK conferences (INK stands for Innovation aNd Knowledge) serve as a platform for knowledge-sharing. The pop-up talk will feature four speakers who will share their ideas on innovation.

While the fourth annual INK conference, organised in association with global ideas forum TED (Technology, Entertainment, Design), will be held in Kochi in October, with a participation fee of Rs 1 lakh, the pop-up event in Mumbai is free.

There are only 25 seats left, however, of a total of 40. All aspiring attendees must apply online, at indiaculturelab.org.

“INK hasn't held any formal events in Mumbai. But through our past events we know that people in Mumbai are thirsty for knowledge, so we decided to offer them a taste of INK at our campus,” says Parmesh Shahani, founder of Godrej India Culture Lab.

“Several young Indians are already churning out creative alternatives and making things happen. We want to celebrate these innovations, get inspired and learn from them.”

Friday's event will begin with a tea-brewing session, followed by a performance by young opera singer Frazan Kotwal, 20.

The evening’s speakers include architect, urban designer and education and technology entrepreneur Saba Gole; Shilo Shiv Suleman, a Bangalore-based visual artist, animator and illustrator; historic fiction writer Indu Sundaresan; and INK founder Lakshmi Pratury.

“Part of INK's mission is to connect a dynamic mix of speakers across geography,” says Gole, who will deliver a dialogue on how to put creative thinking to use. “It’s wonderful to network with fellow speakers and share our ideas with a larger audience.”

Pratury says the purpose of such pop-ups is to catch the attention of those who are incredibly resourceful in their respective communities. “If we touch them, they will become our evangelists,” she says. “It's never been about one person or one company.”

Then, whether you pay Rs1 lakh, attend a free pop-up event or watch recorded footage of the talks, the idea, she says, remains the same - “to write a new history of India, as we move from an industrial to a creative economy”.