E-commerce retailer Snapdeal on Wednesday distanced itself from brand ambassador Aamir Khan’s views on “rising intolerance” saying the actor made the controversial remark in his personal capacity.
“Snapdeal is neither connected nor plays a role in comments made by Aamir Khan in his personal capacity. Snapdeal is a proud Indian company built by passionate young Indians focused on building an inclusive digital India,” the company said in a statement.
The response comes a day after Khan faced a backlash from the ruling BJP and social media users for commenting at a journalism awards function that “rising intolerance” had forced his family to consider leaving the country.
They also ran a campaign on Twitter asking the Gurgaon-based e-tailer to remove Khan as its brand ambassador. Thousands of Snapdeal users uninstalled and downgraded its mobile app and urged others to do the same.
#AppWapsi ..Dear Snapdeal..uninstalled your app just now because of your so called brand ambassador Mr. Amir..No more deal with snapdeal— Rajeev Sharma (@rajeev_5775) November 25, 2015
But others came out in support, including rival Flipkart’s co-founder Sachin Bansal who tweeted, ““Brands don’t buy into brand ambassadors’ personal opinions. @snapdeal shouldn’t face this.”
Snapdeal’s overall rating , which stood at a decent 4.1, didn’t seem affected significantly by the campaign which went by the name #Appwapsi