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Intoxicated by fine art

india Updated: May 06, 2010 17:02 IST
Karishma Iyer

One of India’s largest wineries has launched a collection of wines, the labels of which have been designed by Indian artists.Grover Vineyards has collaborated with several celebrated artists from across India, including Jatin Das, Sanjay Bhattacharya, Rini Dhumal, Paresh Maity and Rekha Rodwittiya, to design the labels. The aim is to give a new, distinct appearance to their wines, to commemorate their 20th anniversary.

The four wines that make up the Art Collection, are a Cabernet Sauvignon, Sauvignon Blanc and two new additional varieties in their wine portfolio — a Shiraz and Chenin Blanc. The Shiraz label has been designed by Maity and the Chenin Bland by Bhattacharya. They are all priced between Rs 480 and Rs 558.

"The Art Collection is the brainchild of my brother, architect Karan Grover. Our rationale behind this range was to give our bottles a distinct identity and also to give our customers an opportunity to enjoy buying wine and owning a piece of art at the same time”, says Kapil Grover, director of Grover Vineyards. “The artists we worked with were all very excited by this idea of creating art labels and each one of them has created a veritable masterpiece,” he adds. Grover Vineyards was established in 1988 on the outskirts of Bangalore.