The generation next sure knows its mind and its wallet says the eighth edition of Cartoon Network’s survey on children’s lifestyle titled New Generations.
“Each year the study reveals childrens’ perspectives on the world we live in, and this year we explore the impact of the global economic slowdown on Indian homes, their heightened social consciousness and choice of leadership. These and other findings clearly indicate that this audience has a mind of its own and opinions on a variety of subjects,” says Duncan Morris, vice president, Research and Market Development, Turner International Asia Pacific Ltd.
Children today may not have had to bear the brunt of the slowdown with parents striving hard to keep up with or even improve their current lifestyle. Parents of four-six year olds are in no mood to cut budgets. Eighty six per cent claim that they would spend the same or more on clothes for their kids and 66 per cent claim the same with toys, according to the survey.
On the flip side though, all this expenditure has affected the total household spending. With 65 per cent of these parents splurging less on movies and 57 per cent on eating out. Fifty-two per cent have also cut down on holidays and outings in 2009.
The lives of the rich and famous have not gone unnoticed by the city young ’uns. The survey notes that compared with 21 per cent nationally, 36 per cent of kids in Mumbai want to be famous by the age of 30 years.
Mobile phones too have become an integral part of their lifestyle with 86 per cent of the parents surveyed saying that they think their child is safer with a cell phone connect when away from home, compared with 65 per cent on the national level.
Other findings indicate that these kids love dancing, 30 per cent of them would like to see Sonia Gandhi as India’s Prime Minister, followed by Rahul Gandhi, Priyanka Gandhi and Amitabh Bachchan. And 58 per cent children want to “eliminate poverty and hunger”