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It’s always a treat

The next time you look at a picture of sinful galauti kebabs and drool, don’t admonish yourself. It’s a harmless way of telling your brain that you are strong enough to resist a galauti binge soon.

india Updated: Aug 20, 2009 00:00 IST

A study says pictures of tasty food strengthen our resolve not to eat them. Pass that pizza please.

The next time you look at a picture of sinful galauti kebabs and drool, don’t admonish yourself. It’s a harmless way of telling your brain that you are strong enough to resist a galauti binge soon. A study by the Utrecht University, Netherlands, says that contrary to popular perception, photographs of tasty food help strengthen self-control in weight-conscious women rather than encouraging them to eat.

The participants of the study were offered a choice between a slice of chocolate cake and, believe it or not, a flower. The results showed that the women shown the cake picture gave higher priority to healthy eating than the ones who were shown flowers. It seemed, the study added, that food temptation reminded people of their goal of watching their weight.

Is the study believable? Absolutely not, if you ask people like us who want to order those cheesy pizzas and burra kebabs the very moment the home delivery flyers reach our homes with the morning papers.

That temptations are a part and parcel of daily life is also corroborated by the fact that advertisements for food items have gone up in the recent years: if people were not eating, there would have been no takers for these. Don’t we all watch those TV cookery shows, scribble down the recipes on bits of paper and fish them out on holidays for family dinners? Do we think about calories then? No, it’s more about the satisfaction of having a meal well made. We have said this umpteen times in these editorials and will say once again: don’t go by these studies, just have your cake and eat it too. Be sure, there will be another study soon to debunk this one.