Like the lull before the storm, last Friday saw just one release (Utthaan). The storm in question is the big Diwali-Eid week when Bollywood pins its box office hopes and the biggest films hit the marquee.
Jaan-e-Mann and Don release on October 20. Only Aryan is scheduled for the following week, leaving the field wide open for these two big budget, big star movies. The next burst of competition will be seen early November when Umrao Jaan, Vivah and Apna Sapna Money Money release.
So how much is actually riding on Diwali releases this year? “While Jaan-e-Mann is an approximately Rs 40 crore film, Don is about Rs 35 crore,” says trade analyst Taran Adarsh, adding, “Plus about another Rs 15 crore for prints, promotion and publicity to the budgets, approximately Rs 90 crore is riding on these two films alone over the Diwali/Eid week. With Eid following a few days after Diwali, two Khan films (Shah Rukh and Salman) during this festival period is like sone pe suhaga.”
|Shahrukh Khan and Priyanka Chopra in a still from Don.|
Compare this to last year’s three Diwali releases:
Garam Masala, Shaadi No 1
with a cumulative production cost of Rs 50 crore (publicity and promotion excluded).
Film trade watchers believe that the opening of both Jaan-e-Mann and Don will be huge. “With big stars like Shah Rukh, Salman and Akshay Kumar and the hype, the opening will be huge,” says trade analyst Komal Nahata
He predicts collections of “about Rs 20 crore net worldwide for Don and about Rs 18 crore for Jaan-e-Mann in the first week. " He further adds that the investments are safe, and with no film coming the following Friday, these two will see a steady flow of collections. Adarsh says, “It’s always like this — no films release prior to and after Diwali/Eid.” Which means that Don and Jaan-e-Mann can hope for a bright and prosperous season.