Education minister Naeem Akhtar on Thursday said tourism is the backbone of the state's economy and the government will make all efforts to promote and package its potential.
Speaking at the 'Make My Trip' initiative to 'Rediscover Kashmir' in New Delhi, in which tourism players including representatives of hotel and travel fraternity, Bollywood and mediapersons were present, the state education minister promised that the state government will act as an enabler to provide better facilities and infrastructure to attract new, high-end tourists.
"Our tourism department wants to send out a positive message regarding the atmosphere in the state and tourism players should help us in this endeavour," he said, adding that Jammu and Kashmir offers an amalgam of heritage, pilgrimage and adventure tourism.
Akhtar emphasised that effective marketing is the need of the hour at the national and international levels to promote the state as an ideal tourist destination.
"The government is also working on a comprehensive plan to bring newer and virgin tourist destinations like Bhaderwah, Gurez, Kokernag, Daksum etc on the tourist map and the state would provide greater accessibility to these new destinations and create high-end infrastructure at existing ones so that a new class of visitors is attracted," Akhtar said.