Claiming that many more people would visit the state in the upcoming tourist season, tourism minister Ghulam Ahmad Mir has said all stakeholders must prepare.
"Government agencies and private tourism players are together responsible for ensuring a comfortable stay for the tourists by providing them good accommodations and services," the minister said during an interactive session with the representatives of tour and travel operators, hotel associations and traders, after releasing the calendar of Jammu and Kashmir Tourism Development Corporation (JKTDC) on Thursday.
The minister said showcasing the state's tourist potential in foreign countries like Germany, which has now lifted negative advisories against Jammu and Kashmir, has become more important in the changed scenario to sell the state as the "choicest" tourist destination for conventional, adventure, sports and heritage tourism.
Two conference halls with 60 and 30-seater capacity have been made operational at Jammu Residency and Alpine Patnitop hotels.
To ensure longer stay of Mata Vaishno Devi pilgrims, infrastructure is being upgraded at Patnitop, Sarnsar, Mansar, Bhaderwah, Bani, Basooli, Rajouri and Poonch.
Mir said in order to further strengthen the JKTDC infrastructure, the government has mooted draft project reports (DPRs) worth Rs 12 crore to the Centre for funding to construct hotels and other required infrastructure at Katra, Qazigund and Dalwatch.