The Jammu and Kashmir tourism department is all set to attract more and more tourists from outside the state to visit the valley in the coming season and for this the department is going to showcase Kashmir as a favorite tourist destination in the upcoming tourism fair in various states.
Speaking to Hindustan Times, Farooq Ahmed Shah the director of state tourism department said, "Kashmir is the favourite destination of tourists from across the world and for the domestic tourists, Kashmir is a dream destination as it offers everything they could even imagine off. For this, we are going to take part in the upcoming tourism fair to be held in these two stats."
The department is planning to showcase the natural beauty of the valley in these tourism fairs and promise to offer 'royal' treatments to tourists coming to visit the valley.
"Our main attention this year would be to attract more and more high spending tourists in the valley. For this we will be taking part in the Indian Travel Mart (ITM) in Ahmadabad, and next we will be going to participate in Tourism Travel Fair (TTF) in Mumbai between 10 to 12 February," said Farooq Ahmed Shah.
Adding, he said, "There is everything in Kashmir that a tourist wants from his dream destination; we have pilgrimage, leisure and adventure tourism and what not."
This year the state tourism department is planning to offer "something extra" to the tourists coming to the valley and for this the department has made some additions in its menu chart.
"Apart from Golf in Gulmarg and Pehalgam, this year we would be providing tourists with various forms of adventure tourisms such as water rafting in Pehalgam, Water skiing in Dal and Mansbal Lake, mountaineering and other such sports," said Farooq Shah.
Adding he said, "For all this they (tourists) don't need to go anywhere else, as we will be providing them everything in their favourite tourist spots like Gulmarg, Pehalgam and Sonamarg."
The tourism department is upbeat with the successful completion of seven days winters festival in the month of December last year that witnessed a large number of tourist coming to enjoy various events including, ice skating, snow boarding and ice hockey.
Tourism sector which is also considered as the backbone of the state economy had undergone a severe jolt after last year's militant attacks on tourists in Srinagar and Gulmarg. But the sector saw a revival with the increase in tourist inflow to the valley following the assurance of increased security given by the state government.
"Despite all odds Kashmir received the CNBC award for the most favored tourist destination in the country," said Shah.
"The ongoing winter sports festival in Gulmarg is an example of our success story in attracting tourists back to the valley," Shah added.
"It's because of the interests shown by our tourism minister that, we will be holding a road show in Pune on February 15 in which the honourable minister would also take part," Shah said.
Email Tejinder Singh Sodhi: firstname.lastname@example.org