Unprecedented floods and heavy rainfall have affected the apple business in Jammu and Kashmir badly.
The worst flooding in over a century has hampered the trade of famed Kashmiri apple. The apple growers from the worst-hit districts of Baramulla, Kupwara and Sopore are now forced to sell their apples at cheaper rates in different areas of the Jammu province.
Talking to HT, Sahzad Gani from Shopian district , who is selling apples at Katra, said that his house was collapsed and his apple crop was ruined in floods.
Majority of us came to Jammu, Katra and Udhampur to sell our apples after the Mughal Road was opened for traffic, he added.
Kashmiri apples, which are sold at `100 per kilogram, are now being sold for `20 to 25 per/kg.
Gani said that due to non-transportation of apples to other parts of the country, traders are facing problems as most of the roads connecting Srinagar are still closed. "I am selling my apples far below their normal prices under this circumstances," rued he.
One side, where apple traders are facing loss, people here, including majority of pilgrims visiting Vaishno Devi Shrine are buying apples at cheaper rates.
Meanwhile a report by the Associated Chambers of Commerce and Industry of India (ASSOCHAM), said the Kashmir floods had cost the Kashmiri apple industry Rs 1,000 crore loss. More than 2.5 million people, directly associated with this trade, have also suffered losses.