The Consumer Unity and Trust Society, better known as CUTS International, a Jaipur-based research, advocacy and non-profit body, is opening its fourth overseas centre in Hanoi this month.
CUTS International began its journey in 1983 in Rajasthan, from a rural development communication initiative.
Its first overseas centre was established in Zambia in 2000, followed by Kenya 2002 and London in 2003.
"The purpose of the overseas offices is to promote trilateral development cooperation on a range of trade and economic policies as India has excellent diplomatic and commercial relations with these countries," Pradeep S. Mehta, secretary general of CUTS International, said.
Mehta said the Hanoi centre would campaign on a project to build consumer awareness in the Mekong region comprising Vietnam, Cambodia and Laos.