Jet Airways is reworking its international flight schedule, mainly to the Gulf and South East Asian countries, to maximise efficiency and enhance revenue while the domestic market is plagued by slowdown and low fares. It is using Mumbai as a strategic hub to achieve its goals.
The heavily losing airline is expected to improve its international revenue by 15 per cent, company officials say.
Last month, the airline started a second flight connecting Mumbai and Dubai. From June 14, it would add two more flights connecting Mumbai to Jeddah and Mumbai to Riyadh.
Jet Airways is in the advance stage of replicating the same model at Chennai to connect Malaysia, Singapore and Thailand.
“We have developed an efficient hub out of Mumbai. Half a dozen planes (Boeing 737s) operate in the Gulf sector in the night and the same planes are pressed into domestic operations in the day to maximize efficiency,” said Rajshiv Kumar, vice president, revenue management, Jet Airways.
Jet Airways on Tuesday celebrated its 16th anniversary in a quiet mood dampened by the downturn in the economy.