Jet Air takes off on fare cuts
Jet Airways is back in business as usual after having faced the most challenging time in its 16-year history during the five days pilots’ unrest last week, reports Lalatendu Mishra.india Updated: Sep 18, 2009 21:36 IST
Jet Airways is back in business as usual after having faced the most challenging time in its 16-year history during the five days pilots’ unrest last week.
Its daily domestic bookings, which sharply plunged to 7,000 on September 12 against the pre-strike period average bookings of 23,000, has now steadily gone up to an average of 29,000 bookings a day between September 17 and 19, 2009.
This sudden shift was possible due to the offer of 50 per cent discount on full fare to win back passengers as well as air travel picking up due to the ongoing festive season, according to airline officials.
The day pilots reported sick, 19,000 passengers were booked in domestic and 9,000 for international flights.
As the deadlock continued bookings dropped to all-time low on last Saturday.
The bookings started picking up a day after and since Monday evening domestic operations resumed gradually.
Its international operations with 80 daily flights, which normally receive daily bookings of 10,000, were less impacted and have been back to normal since Sunday itself, the day pilots resumed duty.
This clearly indicates that the Naresh Goyal controlled airline has regained lost ground instantly and has even done well after the impasse ended.
“We caught up instantly and have really done well due to the discount offer,” said Raj Sivakumar, vice president, revenue management, Jet Airways. “We are extremely happy with the bookings and now our customers are back.”
The airline is yet to calculate its losses due to the unrest. From September 8 till 12, the airline had cancelled 71 per cent of all flights (85 per cent
domestic and 40 per cent international).
Incidentally, the Jet group, including Jet Airways and JetLite, on Friday flew 50,000 passengers, for the first time it its history.