Positioning itself as a global airline, Jet Airways on Monday unveiled a new corporate identity and aircraft's livery (outside look).
The corporate identity and brand mark has been refreshed to include a swirl of colour reminiscent of a typical Indian dupatta (scarf).
The new look retains the golden `flying sun' and dark blue as a primary colour, but introduces ribbons of yellow and gold that make the mark more modern and inclusive.
The airline has also introduced fresh airline uniform for the cabin crew designed by Italian designer Roberto Capucci.
"We are repositioning Jet Airways as a global airline with the highest international standards but with a touch of India," Jet Airways' V-P Marketing, Gaurang Shetty said.
Jet Airways worked with Landor and Associates of London in making its corporate identity and aircraft livery match with customers in international markets.
"We have retained many of the familiar elements of our corporate identity, and colours, but have contemporized them to make the brand more relevant to global markets," Shetty said.
The airline uniform reflects distinctive international look capturing spirit of new India and a meeting point between East and West, the company said.
This uniform is a sincere and humble tribute to the deep beauty of India, Capucci said in message.