Lennon was said to be planning to buy a Highland estate when he was shot dead, aged 40, in December 1980 by a deranged fan Mark Chapman.
The North Highland Tourism (NHT), headed by British royal Prince Charles, is now making efforts to strengthen the link between the area and Lennon, and for that purpose, it has launched a website featuring photographs of the star enjoying a holiday there.
"John really loved hill walking, shooting and fishing. He would have been quite a laird!" Contactmusic quoted Lennon's cousin Stanley Parkes as saying.