JR HERBAL Care India Ltd on Sunday launched a range of herbal skincare products in the City under the brand name “JOVEES.” The range includes cleansers, toners, astringents, exfoliators, scrubs, skin nourishers, face masks, sun protection creams, anti-ageing formulae, acne treatments and face washes.
Company’s national head (sales and marketing) Rakesh Misri told Hindustan Times that JOVEES is the result of an extensive research for over two years putting together power of herbs and power of science.
The company, which started its operations from Noida and Rudrapur in UP, has spent over Rs 10 crore for research and development.
“We are the solution provider for those who have certain problems in skin. So it is not just a beauty product but it also has healing properties. The products are also pocket-friendly.”
Misri said that JOVEES produces only the highest quality natural skin care products using ingredients through meticulous selection and skilful blending of herbs with a variety of specific effects on the skin.
The products help improve the moisture retaining abilities of the skin, refine the general structure and texture, support healing of pigmentation and aid in the regenerating process of older skin.
All the products have been tested clinically and undergone microbiological tests to ensure that these products are absorbed in the body through pores for deriving the required benefits.
The company, which is planning its next product launch in Bhopal, is looking at a turnover of Rs 1.5 crore in Indore for the current fiscal.