Karnataka, which became the first state in the country to introduce a wine policy, would hold a three-day wine festival at the Lal Bagh botanical garden in Bangalore from July 10 to give the public a taste of a variety of wines, a step it hopes would encourage and boost sales in a big way.
Vistors to the festival will have the opportunity to taste a variety of wine brands on display, Development Commissioner
Shanthakumari Sundar told a press conference in Bangalore. "We want more people to visit the festival and know more about wines, which has now become a family drink", she said.
A seminar on wine manufacturing would be held on July 10 when farmers could learn the art of grape cultivation, the
status of wine industry in Karnataka and the opportunities the sector offers, she said.
Karnataka had liberalised wine sales through issue of tavern licences. Plans are on to grant Boutique licence, under
which the product could be sold through retail stores. The state currently has four wine manufacturing units and seven more are in the pipeline, Shanthakumari said.
The government has decided to set up a wine park on 140 acre of land at Thoravi village in Bijapur district under a
Joint Venture, she said.
The demand to encourage grape cultivation in the Cauvery valley was being examined, she said. Grapes are now cultivated in the Nandi valley and Krishna valley.