Thanks to the advance booking and massive buzz about Kambakkht Ishq, the movie has drawn huge crowds at the theatres.
Says Taran Adarsh, a trade analyst, “Kambakkht Ishq got huge openings for yesterday’s paid preview. It was 100% across all places In Mumbai alone 62 screens paid previews garnered 100%. Early morning shows i.e. 9:30/10 am are 90 – 95% full."
"Places like Rohtak in Punjab collected Rs 55,000 Net out of Rs 60,000 Houseful capacity. Place like Amritsar will be collecting Rs 1 lakh which is overcapacity by 200-250 audience. Lucknow was around 90-95% morning shows. Audience’s report is very positive," adds Adarsh.
But we never know when the tables might turn.