Some two years ago, the Belgium-based RosyBlue Group, owners of the Orra diamond brand, set up a new diamond production facility in Mumbai. At that time Anil Kumble was four months short of his 35th birthday and was not the Indian cricket captain. In fact, his career was not as sparkling as it is today. Orra Diamonds settled down, forming tie-ups with retail chains like Shoppers’ Stop and Pantaloon. But somehow, as a brand Orra was still not getting what it thought was its fair share of good publicity. And it wasn’t because the company was scrimping on advertising. Orra needed a big splash and on Monday it finally got some.
Then some 24-karat in the company thought up of a rock of an idea. Why doesn’t Orra present Kumble, now the Indian captain of a successful and popular cricket team, with a diamond-studded ball to commemorate... to commemorate what? Kumble’s birthday, and that too a not-too-special 37th birthday, falls on October 17 and waiting till that date means giving up any hope for a Diwali bumper sale.
But there was a quick way out. Even though, the spinner may have claimed his 600th Test wicket on January 17 this year in faraway Perth (joining Shane Warne and Muttiah Muralitharan in the 600-plus wickets club), Orra could, with a little help of the BCCI, make a public presentation of handing over the 1,500 diamonds and 600 rubies studded ball to Kumble — as it did on Tuesday. In the process, Orra gets the splash that it always needed. And let it be noted that we too have pushed the cause of Orra... sorry, Indian cricket in our own small way by telling you all this.