Supermodel Kate Moss is embroiled in a new controversy after fronting a campaign for British fashion house Burberry containing animal fur.
Graphic images of skinned animals feature beside the models on the stylish black and white adverts.
Among the protestors, the World Society for the Protection of Animals has written to the catwalk beauty enclosing video footage of fur farming.
"I've written in the hope that she will think twice before wearing or advertising fur in the future," Contactmusic quoted the organisation's director as saying.
However, a spokesperson for Burberry insists the Moss campaign was as humane as possible.
"There will be occasions where the use of fur will be... important to the design and aesthetics of a product. We will not use fur if there is a serious
concern that the fur has been produced by the unacceptable treatment of the animals concerned," the spokesperson said.