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Kerala firm gets plum offer from Mercedes

Woodworking major Western India Plywoods bags a plum offer from Diamler Chrysler Corporation, reports Ramesh Babu.

india Updated: Feb 05, 2007 21:15 IST

Woodworking major Western India Plywoods has bagged a plum offer from Diamler Chrysler Corporation, makers of luxury cars Mercedez Benz and others, to supply tempered hardboards.

The US auto major has given its stamp of approval for the samples that were made according to the specifications of the company. The order is valued at US $ 450,000 annually and the first batch of board will be sent in March first week, according to the managing director of the Western India Plywoods (WIP) Mayan Mohamed.

The products will be used mainly for car interiors. Besides it will be used as foundations in both the dielectric and heated platen vulcanisng trim processes. "We are already supplying enough boards for top Indian auto manufacturers like Maruti, Ashok Leyland, Ford India and Reva. Our fire retardant hardboards are extensively used by the Indian Railways now," he said.

Started in 1945 in the northern Kerala town of Kannur in a small way, this is for the first time that the company has got a direct entry into the US car market. It exports wood products to 29 countries. The company has developed and put to use technologies that ensured full utilization of wood. It now runs one of the largest integrated wood-processing units in the country.

E-mail Ramesh Babu: baburamesh_in@yahoo.com