WHAT IF ‘jadoo’ is missing from the sequel of ‘Koi Mil Gaya’, Hrithik Rohan sells better as ‘Krrish’! The whopping daily turnover of Rs 1 lakh to 1.25 lakh from one department store at Big Bazaar is proof enough.
‘Krrish’ masks, mugs, toys, apparels and stationary items, available from Rs 12 for a measuring scale to full sized toy for Rs 499, the little ones are virtually hankering for them all. “Superman and Spiderman toys are very costly.
Moreover, people connect more with our Indian hero. Never in the organised sector one has seen such a range of products. Quality conscious people know it’s worth,” says Ashwani Pandita, assistant store manger of Pantaloon Retails, which has come up with a strategic tie-up for sale of these goods with the producer of the movie.
Mask available for Rs 149 is the fastest pick. They are selling 30-40 masks daily while the figure crosses 50 on weekends. “We are giving a discount of 40 per cent on remaining toys and 20 per cent on some apparels,” says Pandita. In the first week after the film’s release, a counter was set up at PVR too to promote the fare.
The kids simply falls in love at this section and end up convincing their parents to buy some Krrish stuff, says a counter boy at the Big Bazaar.
“Driven by peer pressure, my 4-year-old kid Reyhan wants his schoolbag changed. He wants a ‘Krisshwallah’ bag and lunchbox like his classmate’s. He also wants other things but I have convinced him against it. Somewhere you have to draw a line and make the kids understand,” says Rajiv Arora. As the schools have opened, the retail house is expecting a rise in sale. “Now we are getting bulk orders for theme parties. Education gift back much in bulk demand as return gifts. We have yesterday supplied merchandise worth Rs 40,000 which will further be disturbed as gift,” says Pandita.