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‘King of good times’ no more?

While satisfaction levels with Kingfisher Airlines have improved from the 2009 aviation survey, the airline has slipped to the number two spot overall. But it is far from losing its flash. Airline report card

india Updated: Nov 10, 2011 02:36 IST
Shubhi Vijay

While satisfaction levels with Kingfisher Airlines have improved from the 2009 aviation survey, the airline has slipped to the number two spot overall. But it is far from losing its flash.

For Pradeep Varma, 55, a freelance consultant in Delhi, the first choice is always Kingfisher. This gold card member says the comfort factor lures him in. This is reflected in its high score in the “in-flight reading” parameter, showing that the airline pays attention to detail.

With Kingfisher Red slated for a shut down, growing concerns about the airline’s finances which have led to a cut in number of flights, competition from low-cost carriers such as IndiGo on sectors in which it had an advantage because of the acquisition of Air Deccan, it may seem that the ‘good times’ are on the wane.

But Kingfisher continues to provide its customers quality service. “Once, I had exceeded the baggage limit by more than 10 kg but the staff did not charge me for it. Low cost airlines are extremely strict about baggage limits,” said Mumbai resident Abhishek Gupta.

“A clean craft, polite staff and excellent in-flight service are things that make you think of Kingfisher every time you fly,” adds Varma.

The janta in maharaja Mallya's court seem happy with their choice of carrier. The airline was Bangalore’s top choice in the metro-wise rankings.

Anubhav Gupta, a student in Bangalore explains why: "It's not just about the luxury or that it’s UB Group's child, the routes Kingfisher offers from Bangalore are a big factor.”

Kingfisher has also done well in Delhi, Chennai, Lucknow and Indore, thus proving that it can hold its own, away from ‘home’.

Though cost is the most important deciding factor, Kingfisher customers don’t mind shelling out an extra buck. As far as the experience of flying is concerned, the ‘king’ in Kingfisher is still intact.

(With inputs from Soubhik Mitra in Mumbai)