Kingfisher Airlines on Wednesday inked a deal with North East Tourism Development Corporation (NETDC) to promote the region as the preferred tourism destination to holiday-goers across the country.
"As part of the deal we will create awareness about tourism destinations in the northeast. We will offer special packages on board for our flights," said Pankaj Sharma, senior manager (activation) of Kingfisher Airlines.
"Special packages will be offered to flights from Kolkata to Guwahati, Dibrugarh and Agartala," Sharma said.
"Connecting tourist destinations across India is part of Kingfisher Airlines' aggressive growth plans," Vijay Mallaya, chairman and CEO, Kingfisher Airlines, said in a statement.
"We plan to expand rapidly and the northeast is an important market for us. The recognition as the preferred airline partner for NETDC will help us promote the northeast to millions of Indians," Mallaya said.
The partnership was facilitated by premier industry chamber Indian Chamber of Commerce (ICC) at its tourism promotion seminar Tourism@Resurgent East in Kolkata.
Assam Governor Lt Gen (retired) Ajai Singh said, on the occasion, that the northeastern states have immense potential to be a global tourist destination.
Singh, also the North East Council (NEC) chairman, said tourism could act as a catalyst for economic development of the northeastern states.
"Efforts are on to project the northeastern states in an integrated manner to attract tourists," he said.