Hindustan Unilever-owned household brand Kissan has entered into the Limca Book of Records for creating ''world''s largest Jammy Art'' in Mumbai. The 120 feet x 4 feet art was prepared by 50 enthusiastic children with the help of jam and bread.
"Kissan has been a heritage brand in providing happiness to millions of families. Jammy Art is an innovative attempt to let kid''s imagination run wild with foods. Children are creative and they showcase their creativity in many forms like painting, clay modeling, origami etc.”, Hindustan Unilever Limited Packaged Foods’ General Manager Harpreet Singh said."In an attempt to bring forth their creativity using an interesting mix of food and jams, Kissan Jammy art was created. This is a huge milestone for the brand as we enter the Limca Book of Records with the creation of the Largest Jammy Art," he added.
The event, which was held on the Children''s Day, was a culmination of an online activity in which children created food art using the paint application on the company’s website, Jammyart.com.
Fifty winners of the preliminary round were short-listed for the final event, who created history by making the largest Jammy art.