Fashion designer Sabyasachi Mukherjee is all for conserving Kolkata's spontaneous and out-of-the-box fashion sense.
"The people of Kolkata have a different and strong sense of fashion. I don't think it should be disturbed in any way in the name of modern fashion," said the celebrated designer at a function during a run-up to the forthcoming Lakme Fashion Week (LFW) beginning in Mumbai on March 27.
"Kolkata is emerging as the next hotspot of fashion. So we are trying to encourage the people from here, especially designers, to come forward and make a mark in the national scene," said Anil Chopra, the vice-president of Lakme Lever.
"LFW's key initiative is to create a platform for young talents through the 'gen-next' and emerging designer categories and globalise Indian fashion by taking designers to international fashion weeks.
"Sabyasachi was the grand finale designer at our spring summer season and traveled to the Olympus Fashion Week in New York. Dev R. Nil's (the designer duo Dev and Nil from Howrah) collection was hugely appreciated by international buyers and they will now be traveling to the Rosemount Australia Fashion Week," Chopra said.
Sabyasachi, who is credited with taking Kolkata's name to the international arena, said: "India's culture offers relaxation to the post-9/11 world. So people are leaning towards India's culture. Now, it is high time we grabbed the world market in all respects, including fashion."
On the fashion scene in Kolkata, he said: "The city is half of the culture of India. Most of the important people of Indian fashion industry are from Kolkata. The city makes a unique statement of fashion."
He said, "The people of Kolkata should nurture this uniqueness. I have a huge market here. Almost 40 per cent of my market is in Kolkata."
This year a large number of Bengali designers are going to LFW, including Dev R. Nil, Agnimitra Paul (known for dressing up West Bengal's film industry), Vivek Kumar, Debarun Mukherjee and Soumitra Mandal.