The prima donnas of prime time TV are on their way out. The hugely popular family tearjerker Kyunki Saas Bhi Kabhi Bahu Thi (KSBKBT), which was aired on Star TV from 2000, will be taken off from November. However, the producers of the serial, Balaji Telefilms have decided not to take this unexpected rebuff from Star TV lying down and will move the court against the order. So gear up for another round of drama, this time outside the Virani household but in and around the domains of the Ekta Kapoor empire. No handkerchiefs needed please — this time it will be a cold business battle.
For many of us who thanked our ancestors when we heard the news, it will always remain a riddle how a serial with a storyline as banal as a saas-bahu fight and actors dressed like they’re always attending a baarat could become so popular. But strange are the ways of majority aesthetics.
After 10 years on the roll, the storywriters and producers of KSBKBT have exhausted their bag of tricks: amnesia, illegitimate children, returns from the dead and generational leaps. And, the falling TRPs prove that the audience understood this much before the channel and the producers gauged it.