L?Oreal launches Matrix | india | Hindustan Times
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L?Oreal launches Matrix

india Updated: Feb 10, 2007 00:00 IST

THE PROFESSIONAL products division of L’Oreal India launched its new salon brand ‘Matrix’ for hairdressers in Indore recently.

Matrix business manager Aseem Kaushik and education manager Melroy Dickson were present on the occasion. Melroy along with other hairdressers of the city showcased their cut and colour spells on the tresses of models and demonstrated the latest trends in hair industry. Models Tina Chatwal and Aashima Sawhney walked the ramp at the event.

Launched in India in 2005, Matrix personally educates every hairdresser joining the chain and is now at the expansion stage. Matrix offers Socolor beauty that is a range of hi-lift shades for dark Indian hair. This range is complemented by Biolage Therapies — a hair care range that offers hair treatment products as well as home-use products.