The Indian television market is set to witness the latest high-end technology product -- LED TV -- with leading consumer electronics majors like Samsung, LG, Panasonic and TCL planning to introduce their offerings within the next few months.
"This year, Samsung will introduce a full line up of LED TVs that achieve mega-contrast ratios," Samsung India Deputy Managing Director R Zutshi told PTI.
LED TVs use low electricity, contain no mercury and are made of environment friendly products. The introduction of LED TVs will create even more excitement in the fast growing, high-end technology TV market in India, Zutshi said.
LED TVs are based on a new technology, which uses LED (light emitting diodes) in the panels as against LCD TVs, which uses normal liquid crystal display technology.
It is however more expensive by about 30-40 per cent than LCD TVs, which are priced
between Rs 70,000 and Rs 3.99 lakh.
Besides Samsung, firms such as LG, Panasonic and TCL, are also gearing up to introduce LED TV in the domestic market.
"We will be launching LED TV in the next two-three months. It will be a global launch of this series and would introduce it in India at the same time," LG Electronic India Ltd Managing Director Moon Bum Shin said.