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Lemon is ready to rule

india Updated: Oct 08, 2010 03:48 IST

The global beverage market research company, Canadean, revealed in its Juice and Iced Tea Drinks Report that lemon will soon become the world’s top flavour as orange loses its flavour favour.

Here is how lemon is winning the race against super-food fruits (acai, pomegranate and blueberry) and the long-reigning first place orange flavour for juice, nectar, still drinks and iced tea in various markets around the world.

In many Asian countries a lemon flavour in ice tea is popular, and Chinese company Nongfushanquan has produced a wildly popular line of “new vitamin variants of lemon still drinks,” while Indians also enjoy a lemony still drink. In Turkey there is a “phenomenal rise of Limonata,” a carbonated lemon soda, while for the Poles and many Eastern European nations lemon-flavoured sweetened waters are preferred. However lemon does not enjoy the same popularity in the United States or Western Europe.

And, while Canadean has tracked lemon’s rise, the September edition of the Institute of Food Technologists magazine Food Technology highlights the mega trend in flavours is the transition of niche flavours to the mainstream including the momentum-gaining flower flavours (jasmine-flavoured lattes, blackberry and violet yogurt, and rose petal drinks) and new berry flavours (mountain huckleberry, garden berries, or field berries).