This Diwali, go green - the who's who of Bollywood certainly will. Ranbir Kapoor, riding high on the success of his latest film, has joined hands with an electronics brand and his message to everyone is, "Go green".
Priyanka Chopra is another hottie who isn't too fond of bursting crackers. Priyanka recently said she stopped playing with fireworks "because of the damage it is doing to the environment and also because of the exploitation of young children in the factories that churn out these fireworks."
Salman Khan, who was in town recently, said, "Don't gamble, don't burst crackers, it's a festival of happiness and prosperity - distribute sweets among your friends and family." Neha Dhupia is another star promoting a green Diwali. Dhupia, in an interview, said, "Let us try and reduce pollution by not bursting fire crackers. All we are doing is burning up our money and polluting the air."
Mohit Singh, 25, says, "I am so impressed with B-town. I have been against crackers for years, but most people don't take me seriously. Now hopefully everyone will go green." However, if crackers are still your thing, then try smokeless firecrackers. Firecracker sellers in Jaipur have introduced a new range of crackers that are made with less smoke-emitting chemicals. "These are made by reducing the quantity of chemicals responsible for emitting smoke," Zahir Ahmad, a firecracker shop owner in Jaipur told Reuters. Though these smokeless crackers are more expensive, and could even cost around Rs 5,000, youngsters aren't complaining. Says Neeti Dua, 25, "I never burst crackers on Diwali, but now I may just. Smokeless firecrackers seem the perfect solution."
Even corporate agencies are embracing green. An advertising company sent out cards promoting the use of solar lamps instead of diyas, while several households have opted for organic colours to make rangoli. So, this Diwali, you be cool too and go green!