Let the dish scream ‘Buy me’! | india | Hindustan Times
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Let the dish scream ‘Buy me’!

india Updated: Apr 02, 2011 00:44 IST
Sharmila Chand

Picture this. A wonderful restaurant, an eclectic decor, an awesome service, yet you’re not able to decide what to eat. Reason — the big fat menu card seems to read Greek and Latin! Yes, sometimes, menu cards with names of innovative dishes might seem intimidating, putting you in a spot where you are just not able to decide what to pick!

On the other hand, dishes well-explained can trigger a great dining experience. Restaurateurs have off late realized the value of an effective menu card and so, in many places the menu card is beyond a ‘drab list of food items’. For instance, the menu card at Mocha is a handy small diary which begins with a fun message - “Go ahead, take a 30-minute vacation. Life can wait.” You immediately sit back and browse through. Each section is distinct with interesting illustrations. For example, Speciality Coffees have separate sections, country wise with a stamp/currency of that region. This menu not only helps you decide faster but also keeps you pepped up.

Mamagoto is another restaurant with an interesting menu card. Kabir Suri, the owner says, “Mamagoto signifies a cheerful den for good food so our menu design is in sync with the restaurant’s character. It looks cheerful with lively colours and illustrations, at the same time explaining every dish in a simple manner.”

However, the Yellow Brick Road at Vivanta by Taj has the most outstanding menu card. It is like a newspaper which reads — Special Edition Vol No 1. The menu card at Olive Beach, Bengaluru, too deserves a mention. Conceptualised by executive chef Manu Chandra, the menu has been inspired by the menu at the Micheline starred restaurant Bagatelle, in Oslo. The menu is unusual in many ways — from its size to the finish, and the customised art.