The coming fashion week season will witness a collective of first-timers. Established brands like Abraham and Thakore and Satya Paul will make their debut runway appearances.
“The platform has become more serious and professional,” says Rakesh Thakore of Abraham and Thakore. “Also we felt that the number of buyers coming in was positive.”
The collection will have an Autumn/Winter theme, featuring darker hues and heavier, layered fabrics. The brand already enjoys international presence, retailing their clothing and home furnishing in countries like UK, New Zealand, Australia, France and Italy. “Customers there understand the philosophy of the brand and appreciate clothing of Indian origin.”
Thakore admits that a delayed fashion week debut ups the excitement. “We have to put our best foot forward. We plan to keep away from the melodrama of the Indian ramp to focus on the subtleties of the clothes,” he says.
Among other designers he’s excited to see, he counts Ameet Arora, Jason and Anshu of A Small Shop and 11:11.
As for style differences between his home city Delhi and Mumbai, Thakore says, “Delhiites are more careful and elegant in their dressing. In Mumbai, women follow what Bollywood dishes out.”
To mark their 25th anniversary, sari baron Satya Paul will also debut at the Lakme Fashion Week in March. Design head Puneet Nanda is excited about his line entitled ‘Zen, zest, zip, zap and zing.’
“It’s playful,” laughs Nanda. “It represents the joy of spring and focuses on soft colours like pistachio, sand and peach.”
Nanda’s pop art collection, recently worn by Jacqueline Fernandes, has the designer adding to that oeuvre each season. “One of the sari styles that we’ve managed to make popular are the pre-stitched saris like the trouser sari. They eliminate the fuss of draping and also make it easy to move around.”