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LFW: The zippergate effect

Talent was overtaken by over-exposure at LFW. And now, models are angry.

india Updated: Apr 02, 2006 01:16 IST

On the last day of LFW, the models were furious. In a week that saw them get the most ‘exposure’, they did their bit, bravely covering up and continuing to work.

But what has enraged them – and others in the fashion world — is that some designers have not reacted with professionalism or sensitivity. The immediate cause of the anger is that Bennu Sahgall, whose clothes Carol was wearing in the Wardrobe Malfunction moment Part 1, has decided to use the ‘malfunction dress’ like an ad-campaign, putting it up on the mannequin in her stall.   As HT reported yesterday, the cops are investigating the possibility that the various malfunctions may have been deliberate, to generate publicity.

Whether this is true or not, most people here see Sahgall’s use of the dress as a cheap PR stunt. “People like Bennu Sehgall are behaving irresponsibly — why has she put up Carol’s outfit? It’s outrageous that she wants get cheap publicity for herself at the cost of Carol,” said model Gauhar Khan.

Gauhar was the central figure of Warbrode Malfunction Part 11, when the zipper came off at a show, exposing her butt.

Gauhar also believes that the malfunction-dress-up-for-display is a lapse on the part of the event management company. “They should have told the designer to take the dress off display.” Designer Narendra Ahmed agrees, “She’s just trying to use publicity and market the dress as ‘the dress that fell off.’ Choreographer Marc Robinson says: “People go to all limits for publicity”. Make-up artist Clint Fernandes says: “It seems to be in terribly bad taste...taking advantage of a malfunction is just not on.”

According to international model Sibella, “Small malfunctions are not such a big issue, but in India, maybe because of the culture, it's a big deal.”

It’s clear that models are feeling victimised, even as they put up a brave face. “When skirt tearings happen after proper fittings and measurements it’s hard not to blame the designer,” a model says on the condition of anonymity.