Chalti Ka Naam Gaadi, the Facebook page of Noida traffic police seeks public support in terms of suggestions and complaints, through pictures and posts, to ensure smoother vehicular movement in the city. A dedicated team of officials, who are net savvy and have good communication skills, are already on the job.
The initiative, which was formally launched on Friday, also seeks to "publish" faces and acts of those violating traffic norms as a deterrent.
"Youngsters, who spend hours on the popular social networking site, are often found to be careless and don't bother much about traffic rules. Their pictures as offenders on the internet will certainly be a deterrent," said a senior traffic police officer.
Appropriate action will be taken on the basis of posts pouring in. Dealing with jams, encroachment is also a priority. Complaints, suggestions have already flooded the page. Unlike other facebook pages being run by government authorities, here every single post is being responded to.
"Chalti Ka Naam Gaadi is an initiative taken by police and residents of Noida to provide smooth vehicular flow. Though we will monitor the control and execution of the project up to a level, it is residents, who would actually control the system. And this project is not limited to residents but to all those people, who travel in Noida and face traffic woes," said the officer.
"Facebook has become part of life for many. Here lies the key to success of this project."
The page will allow residents to interact with traffic police authorities. This will also "shame" habitual offenders.
"On the basis of registration numbers of vehicles, found at fault, we will take action," said a policeman.