London Book Fair gets a touch of Indian vernacular writers | india | Hindustan Times
Today in New Delhi, India
Jul 27, 2017-Thursday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -

London Book Fair gets a touch of Indian vernacular writers

It is India's vast diversity of languages, rich cultural heritage coupled with a growing market that has made it a clear favourite among book publishers, sellers and authors worldwide, say the organisers of the just-concluded London Book Fair.

india Updated: May 15, 2009 14:09 IST

It is India's vast diversity of languages, rich cultural heritage coupled with a growing market that has made it a clear favourite among book publishers, sellers and authors worldwide, say the organisers of the just-concluded London Book Fair, where India was chosen as the focal country.

"Indian writers, particularly in the English language are very popular in this part of the world. The richness of their writing, the wonderful diversity they provide has won them prizes including Bookers.

And now this year, the fair has expanded that interest into vernacular languages of India," Alistair Burtenshaw, Group Exhibition Director of The London Book Fair says.

As the British book market goes on a downslide, publishers are looking for greener pastures. India is the world's third largest English language book market and is worth 625 million pounds, growing at 10 per cent per year, according to industry estimates. More than 15,000 titles are published in English each year in the country.

"Publishers and literary agents are very much excited about India as it is such a fascinating market in terms of its cultural heritage and the diversity of its languages. There is an opportunity to extend Indian writing around the globe," Burtenshaw told.