The Aam Aadmi Party (AAP) plans to launch its weekly mouthpiece Aap Ki Kranti at the national level on Monday.
As the party plans to make a mark in the 2014 Lok Sabha polls after taking Delhi, the weekly newspaper – an already-running eight-page colour tabloid – will have a central edition published from 10 locations across India.
As soon as there is clarity about candidates and the number of seats the party will contest in the general elections, Aap Ki Kranti is likely to expand operations by way of launching state-wise editions.
“The only exception is Haryana. Along with the national edition, we are also launching the Haryana edition on Monday,” said a party source.
The AAP plans to start by printing about 2,000 copies of the central edition and two lakh copies of the Haryana edition.
Going by the list of new entrants in the AAP, running a large-scale media operation might not be a challenge to the party.
Senior editor and well-known TV personality Ashutosh has left his job at IBN7 and decided to join the AAP. Besides, former NDTV and STAR TV CEO Sameer Nair was inducted into the party before the Delhi assembly polls to help it formulate communication strategies.
Ahead of the Delhi assembly polls in December 2013, the Arvind Kejriwal-led party had launched Aap Ki Kranti to reach out to people. It had 70 editions to cater to as many assembly segments in the Capital.
“The national issue will focus on two things. First, the Main Bhi Aam Aadmi membership drive, and second, who can apply and how to apply for a Lok Sabha ticket... we are the only party where any aam aadmi (common man) can get a ticket based on merit,” said Krishna Nand Gopal, the editor of Aap Ki Kranti.
“Scores of media personnel from different organisations and working at different levels are going to contribute to this newspaper,” Gopal added.
The Haryana edition is being fast-tracked because the party believes assembly polls in Haryana are likely to be held with the Lok Sabha polls. The rookie party plans to contest all 90 seats in the neighbouring state’s assembly elections.