The celebrated Lux soap marked its 50 years in Pakistan with a new campaign of style and beauty, which roped in the country's top models and film artistes.
The highlight of the event was the presence of Vaneeza, Meera, Iman Ali and Aminah Haq, all stunningly beautiful women, ravishing top models and official Lux faces in Pakistan, The News said in a report from Karachi.
A brief infotainment programme about the product was hosted by Adnan Malik. The young ladies stepped up the stage attired in variant colours and couture, designed by Nomi Ansari.
The show sparkled with a light chat session between Adnan and the models, sharing their experience of the advertisement campaign with the audience.
The high impact advertisement with an upbeat music track is shot by ace director Saquib Malik and styled by the acclaimed stylist, Nabila.