The grand “secular” alliance in Bihar is planning a common campaign and communication strategy to ensure better synergy between the partners and also to put up a united front against the BJP-led NDA in high-stakes assembly elections seen as a do or die battle for both the sides.
It has been decided that the constituents of the secular alliance – Janata Dal (United), Rashtriya Janata Dal (RJD) and the Congress – will draw up a “cohesive, comprehensive and integrated” campaign and communication strategy for the upcoming polls in a bid to counter the BJP’s Bihar blitzkrieg.
Congress sources said the ‘Mahagathbandhan’ constituents are also in the process of setting up common coordination, communication and publicity committees. Political observers claimed that it was for the first time that alliance partners in any poll-bound state will have a unified command structure.
Though the three parties are planning to hold regular combined news conferences, they will also take up different issues in separate forums.
“The idea is to send a clear message to workers on the ground that all three parties are fighting the polls in one voice and under one umbrella against a common enemy,” said a Bihar Congress functionary.
To ensure better synergy at the ground level, office bearers of the three parties held a combined meeting in all the 40 districts on Wednesday. Prior to this, Bihar chief minister Nitish Kumar and RJD chief Lalu Prasad had met them at a dinner meeting in Patna on August 16.
The “secular” alliance is also working out an elaborate strategy for social media in view of its reach and impact on the young and new voters. “But this will not be done at the cost of the traditional media which is more popular and has greater outreach in a state like Bihar,” another Congress leader said.