Is hoisting the tricolour at a community gathering the extent of your patriotism? This year, reach out to the jawans protecting our borders, thanks to a new initiative. 21 Fools, a city-based greeting card company, is inviting people to buy Independence Day cards to be sent to the Indian Army soldiers. “We have tied up with the Indian Army for this. They will help distribute the cards. The idea is to bring a smile on the face of a soldier, who risks his life for us,” says Divyanshu Asopa, co-founder of 21 Fools.
The cover of each card is a collage featuring portraits of 28 Indians representing the 28 states in the country. The photographs have been contributed by amateur photographers. Each card costs Rs. 50 and one can place mass orders and send 50 or 100 cards for Rs. 2,500 and Rs. 5,000 respectively. "The cards will be sent to the six army headquarters at the borders," explains Divyanshu.
There is, however, no provision for adding a personalised message. The website will publish your name when you purchase one of these cards, along with a letter from the Indian Army, stating the number of cards they have received. “This is a non-profitable effort, the Rs. 50 we charge is used in the transportation. And even if we happen to save some money, we will use it to make more cards,” says Divyanshu.