A man carried out a durability test on the new iPad by shooting at it, a media report said.
The video of the Apple gadget being destroyed has become an online hit, The Sun reported.
It shows Richard Ryan using different guns, including an assault rifle, on a range to shoot at the new iPad.
"It didn't do as much as I'd hoped to it," said Ryan after the first test.
He then switched over to a higher powered gun that blew up a large hole through the centre of the Apple gadget.
It's not just an iPad that Ryan has tested. He has shot at an iPhone, Xbox 360, iPad 2 and other gadgets.
Another test that Ryan carries out is called "will it blend" in which the latest gadgets are placed in a blender to see if they survive.
The test was not taken kindly by one online user who lamented: "Why would you ruin a good ipad. I've wanted one for ever and couldn't afford one."
Another, however, described it as "awesome".