After London, Milan, Paris, New York and Los Angeles, Dubai is all set to become the next fashion hotspot.
Still wondering how? The city will host the first-ever Dubai International Fashion Week (DIFW), a bi-annual affair beginning March next year. And that’s not all. Choreographer Marc Robinson has been roped in to direct the show.
It is certainly another feather in Marc’s cap and considering the fact that Dubai is a major hub for all the big international fashion houses and brands, this event is just an extension of the same, perhaps on a larger scale.
Stage is set
Most importantly DIFW will give unrecognised local designers, a platform to showcase their creations and an opportunity to make their presence felt on the international fashion arena.
“Till date the focus had been on Lebanon Fashion Week and since that has been discontinued, DIFW will give designers from Dubai, India, Pakistan and Lebanon a chance to display their collections for local and international buyers,” explains Marc.
The ace choreographer who is spending 10 days a month in Dubai to oversee the preparation, adds, “Local designers have a lot of bridal wear and dresses with different styles of fabrication and cuts.” Local flavour goes global.
Ramping a cause
The week-long event, scheduled to begin from March 11, will see fashion shows and stall exhibitions in a true fashion week style. But unlike other fashion weeks, it will have some thing extra.
“Retail brands are popular in Dubai and so we are organising shows in malls to showcase international trends. There will be workshops to popularise fashion as a serious career option too,” he says. The former model promises that DIFW will strengthen the foundation of the city’s burgeoning fashion industry. A good start is a good beginning.