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Meow, bow, purr

Sneha Mahale reports on the innovative ways to make New Year day special for pets.

india Updated: Jan 01, 2009 20:57 IST
Sneha Mahale

Kavita Mane, finance executive in a multinational company says that she will ensure that her two-year-old Pomeranian’s day is well spent at a city salon. “If I want to indulge myself at a spa, why should the rules be different for her?” asks the pet lover.

India’s pet grooming industry was valued at approximately Rs 132 crore in 2007. It is expected to grow to Rs 299 crore by 2010. Salons that have sprung up all over the city offer hair cuts, teeth and tartar cleaning, anti-tick baths — as well as frill services like nail ‘pawlish’, herbal hair colouring and even party dressing.

The salons suggest grooming or cutting based on the pets’ coat type, condition and the climate it lives in. Sessions at Top Dog and TailWaggers include detangling treatments, nail cutting, ear cleaning, brushing of teeth, oil massages and aromatherapy rinses and manicures.

Other much-in demand treatments are:

Doggy Diva: Oil massages, massaging baths, blow dries, hair conditioning and brushing before finishing off with grooming lotions and designer doggie colognes (Rs 550-1100).

Doggy Style: Breed cut or haircut according to the clients’ request (Rs 750-1300).

Food fest
The food section is fast gaining popularity. Lavanya Mehra, owner of two pet dogs, feels that the New Year is all about experimentation. She believes in opting for a different dietary mix on this day.

That’s where dog dabbawallas like Home Care come in. They deliver piping hot rice-vegetables-and-meat meals right at the doorstep. Biryani, mutton with rice and chicken soup are among the items on the menu. These services have come as a boon for vegetarian families worried about providing proper non-vegetarian nutrition to their pets.

Most of the time, the food is made keeping the pets’ dietary needs in mind. Only fresh ingredients with no preservatives, fillers, artificial colouring, sodium, sugar or added fat are used. Most services get fresh meat from the market every day. The average charge ranges between Rs 50 to Rs 500 per tiffin.

Shop saga
Others, like Tanvi K, look for the perfect gift. She states, “My family believes in gifting on New Year. And since my cat is part of the family I am find something that will make the day special for her as well.” Paws N Furs, a quaint old shop at Pali Road,

Bandra, stocks packaged food, carriers, scarves, pillows, belts and more. Among the high-end items their Louis Vuitton cat carrier (Rs 5000) is a fast-seller. Doggy shoes too are available in designer brands. Aromatherapy shampoos, sunglasses, raincoats, popcorn, canine cookies, chocolates, colognes, toys, charms, collar and leashes, combs, brushes, treats and chewies are some other top-of-the-line products. A winter coat to help beat the chill is catching the owners’ fancy as well.

At Barks n Mews, Chembur, apart from leashes |and belts, popular gifts include Whiskies pet pouches — fish gravy in jelly form. The product, specially created for cats, costs between Rs 35 and 100. Dog owners splurge on a bottle of Avenue perfume (Rs 120).