A GROUP of young management experts have now decided to impart lessons in management education in a novel form. This system of imparting education to management students is different from traditional methods of management teaching and training.
An emerging management “Guru” MA Naqvi has already started experiments with the new teaching approach at the College for Management Studies and elsewhere.
Talking to Hindustan Times, Naqvi said he had introduced rhymes and couplets for disseminating basic messages of management among the students and he had a very good feedback from students. According to him, students who felt it very boring to learn the principles of management through traditional methods from books were thrilled to learn the facts in poetry form.
Citing an example, he said, “In order to make the students understand that they would not succeed just by pursuing introvert traits of their personality till they developed the art of being extrovert as future managers, I, by reciting a line “dhoop key unchey neechey raste ko kamerey ka bulb kiya jane”, which conveyed the inherent idea of being extrovert to them, discussed the serious issues about personality traits required for management. Students were thrilled to learn the boring chapter amidst literary humour.” Similarly, I used various such couplets while teaching the management learners and made them understand the concept of becoming a passionate, ardent, committed worker and community conscious through the couplets of great poets. He said for developing the quality of motivation among the management students these couplets played a very important and impressive role in the teaching.
Prof Naqvi further said that business or management traits that were otherwise difficult to teach to the students could be taught by referring to the management practices exhibited through TV serials. He said a majority of students watched TV serials and even witnessed new kinds of managerial tactics applied. Most of these tactics were not given in books. In case a management teacher watched these serials with a view to understanding the drastic changes taking place in the management world, he could prove to be an effective teacher. The new management practices were far apart from the traditional practices of the management.
He said tele-serials were of great help in telling about the organising behaviour, understanding human behaviour, consumer behaviour, management of mind, developing leadership quality and quality of planning.
Naqvi further said that it had been observed that at the level of BBA and MBA, students could be taught well by using storytelling methods. He claimed that he had a good response from the students who were taught the ‘team building management’ by relating the story pertaining to rabbit and tortoise race that conveyed the message that not the confrontation of ideas but the mutual cooperation could prove to be the most effective tools to safeguard the interests of the competitors.