Microsoft is debuting three new Windows Phone 7.5 (Mango) smartphones in the US and has created the world’s largest "smartphone" to promote the devices.
For the launch, Microsoft is taking its Windows Phone "people belong at the center of the phone experience" slogan literally -- building a six-storey-high phone in New York City and putting people inside to show off the OS’s features.
"A life-size 'Plants vs. Zombies' battle highlighted the phone’s rich Xbox LIVE gaming experience, while Far East Movement brought the Music + Video Hub to life with a live lunchtime concert for hundreds of fans... The theme of the day — connecting people — was underscored when a New York man proposed to his girlfriend from inside the Me
Tile of the giant phone," said Microsoft.
In 2009 Cricket Wireless and Samsung joined forces to create the world's largest working mobile phone. The device was around 4.5m long, 4m tall and 1m wide and could be used to make phone calls and send texts.
The three new Windows Phones -- the Samsung Focus S, Samsung Focus Flash and the HTC Radar 4G -- are priced from $49.99 and are available now.