Microsoft India on Wednesday launched its customer relationship management (CRM) software to help businesses optimise costs and streamline processes amid the current economic scenario.
Microsoft Dynamics CRM 4.0 is a value-driven customer relationship management solution that delivers the ability for organisations to optimise productivity, profitability, infrastructure and their budgets, the company said in a statement.
"With customer service and loyalty becoming increasingly critical to business success, our CRM solution assists organisations place their customers at the centre of all their business activities," Microsoft India Director (Business Solutions) Sushant Dwivedy said.
In India, insurance sector is driving the adoption of CRM followed closely by the IT/ITeS segment, it added.
According to a Forrester Research study, the CRM software and services market is expected to grow from about USD 8.4 billion in 2006 to USD 10.9 billion in 2010, with much of the growth coming from the mid-market firms.