THREE MINISTERS assured to promote self-help groups (SHGs) in their respective departments to ensure more job generation in a two-day workshop organised by the Madhya Pradesh Rural Livelihoods Project (MPRLP) on Tuesday.
Forest Minister Himmat Kothari, Women and Child Development Minister Kusum Mehdele and Rural Development Minister Narendra Singh Tomar expressed their views on branding of SHGs’ produces.
Kothari emphasised on district-level identity of SHGs’ products. Their members also need motivation at every level. Narendra Singh Tomar said that the possibilities of SHGs becoming a small-scale industry unit must be explored.
Promotion of entrepreneurship through SHGs is the only way to address unemployment in view of the limitations of public and private sectors, he opined.
Tomar said the SHGs have spearheaded an entrepreneurship movement and now they must be enabled in all respect so that they could contribute to the State’s economy.
Kusum Mehdele said women’s SHGs are being given responsibility to maintain supply of nutritious food items to the Anganwadis. She informed that a list of 19 food items has been prepared. These items would be supplied to Anganwadis.
A sum of Rs 300 crore is available for the brand building and marketing of SHGs products and training to their members. Rural Development Department Principal Secretary Pradip Bhargava informed that divisional-level marketing systems would be evolved.
He said that the branding must be linked to marketing and the marketing centres or yards must have a branding like Delhi Haat. Secretary Wasim Akhtar said that only quality can sustain a brand in the market and ensure its visibility.
Presentations on Vindhya Valley, TRIFED items, initiatives of Pradan, SEWA were made by Jain, RN Vaid, Anees Kumar and Varsha Bhatt respectively.
Project Coordinator MPRLP Jitendra Agrawal, Director Rural Employment A S Ahlawat, representatives of NGOs and expert organisations and subject experts were present in the meet.