Mint-Bloomberg UTV tie up | india | Hindustan Times
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Mint-Bloomberg UTV tie up

india Updated: Feb 27, 2011 23:17 IST

Hindustan Times
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Mint, India’s second largest English business news daily and premier English business news channel, Bloomberg UTV, have entered into a strategic content alliance under which they will share content with each other on a daily basis and undertake joint editorial initiatives.

The partnership is part of a continuing effort by both to expand their content footprint to multiple platforms and reach new audiences.

Bloomberg UTV will now feature important news and analyses from Mint every day and every issue of Mint will carry relevant news stories from Bloomberg UTV. In addition, Mint will produce news and lifestyle - related weekly television shows, which will be aired exclusively on Bloomberg UTV.

The Economist grows
The July-December 2010 ABC figures show that the circulation of The Economist in India has registered a year-on-year growth of 13.7%, with a circulation of 27,794 copies, more than doubling in circulation over the past five years. This follows a 13% increase in the last six-month period of January-June 2010. Suprio Guha Thakurta, MD, The Economist Group, India, said: “The fact that The Economist’s India circulation has doubled in the last five years is extremely satisfying.

It has confirmed our belief that there is a growing number of Indians who want to understand the world better, and it gives us great satisfaction that they are choosing The Economist to quench this thirst." The magazine is upbeat about its opportunity in India.